Stop wasting time trying to do a lot; do this instead and watch your business soar in profit.

I can call this my most secret weapon for business growth.

Dear Entrepreneur

To really engage in effective growth hacking for your business, you must fall in love with your business data.

Let me share a story of how we were able to track our growth phases at Spurstack.

Just at the end of Q1, Dami O. Mogaji (COO, Spurstack) collated, analyzed, and presented our financial data to our board to enable us to track our operational costs from Jan — Mar.

The reason why we had to invest in a highly effective internal financial reporting system is to enable us to track our revenue, investments, and expenses to help us to see areas where we are experiencing growth/decline, and also to forecast our growth phases within the next couple of months.

As we critically evaluated the areas we performed well and also areas we performed poorly, we had to quickly re-evaluate the impact of some of our services and how much revenue growth it brought to our organization, and immediately, we had to reassess our minimal viable product, took out some offers, while we agreed on introducing some new offers going into Q2.

We also brainstormed on how we could retarget our marketing messaging to our ideal clients to hit our goals for this quarter.

One of the service expressions we had to put on hold was our email marketing, primarily because we quantified the impact of our emails and their impact on the overall strategy of our brand, and we found that it is not yet part of our cohesive growth strategy at the moment.

On the realization of this, we had to shut down that part of our operations and defer it to a later time when we would have been able to fully fund that aspect of our operations with both the much-needed resources; both manpower and finances.

As I sat on my laptop recounting my experiences as an entrepreneur, I realized that incremental and exponential growth in business demands concentrated energy.

Concentrated energy is what demands that you don’t shove out what is working for what you like, but rather you exalt and improve on what is working, while you slowly integrate your new offers.

Concentrated energy demands it’s better to have a snack in private to satisfy your hunger than to publicly announce the promise of a well-cooked lunch that is not yet within sight.

Concentrated energy is what differentiates hope from strategy.

To truly build your business, you must engage in concentrated energy. You must also learn how to apply data protocol and management in your business.

People, Process and Projections must serve as your North Star on a daily basis to help you scale to a whole new level of growth like you desired.

Look at your numbers, your data, your opportunities, and focus your shots on where it matters, not necessarily what you like or where you think the next ‘big’ thing is.

It will be counter-productive to shut down your current offer, just because you think creating a new offer will be more accepted by the market.

Carefully analyze your business growth patterns and feed your next phase of growth with data-driven decisions.